Vibrant Assets
The project
As Vibrant Wellness prepared for a brand refresh, we developed a library of transitional templates that modernized everyday marketing materials while staying connected to the existing brand. The system included business cards, one-pagers, presentation decks, YouTube thumbnails, and other digital and physical assets designed to bridge the existing identity with its future direction.
The Approach
Rather than redesigning each asset individually, I helped create a flexible template system that could be used across departments and easily updated as the brand evolved. Reusable layouts, refined typography, and a cleaner visual language kept materials consistent and efficient while introducing elements of Vibrant Wellness’ future brand direction.
The final template library gave Vibrant Wellness a cohesive system for creating print and digital materials more efficiently. By standardizing commonly used assets, the system improved brand consistency, streamlined content creation, and helped prepare internal teams for the upcoming rebrand through a collection of transitional materials.