Zoomer Pitch Deck
The Project
As Vibrant Wellness consolidated 20+ individual tests into 10 Zoomers, I explored new ways to communicate the updated product system. My work included a new icon system, sample report layouts, and packaging concepts designed to make the new Zoomer groupings easier to recognize. This system helped simplify complex information while maintaining familiarity with the existing brand.
The Approach
The consolidation required rethinking how each Zoomer was organized and communicated. I explored new icons, report layouts, and packaging concepts to create a consistent visual system across the collection. Each Zoomer received its own icon and color palette, making the new categories easier to recognize while helping providers transition from the previous product lineup.
The Impact
Although Vibrant Wellness partnered with an external agency for the final rebrand, my icon system and sample report concepts were incorporated into transitional website and marketing materials. The project showed how a thoughtful visual system can help users adapt to a new product structure while maintaining familiarity with the brand.